Pattaya Launches Month-Long “Sound on the Sand” Music Festival 2025, Boosting Thailand Tourism

PATTAYA, Thailand – Pattaya, a premier coastal destination in Thailand, officially inaugurated its annual Pattaya Music Festival on March 7th, 2025. Dubbed “Sound on the Sand,” the extensive festival is set to transform the city’s beaches and key locations into vibrant hubs of musical activity throughout the entire month of March 2025, underscoring its commitment to bolstering local tourism and the regional economy.

The festival, a significant collaborative undertaking between the city of Pattaya and the Chonburi Provincial Administrative Organization, alongside various partners, represents a strategic effort to attract both domestic and international visitors during the shoulder season and reinforce Pattaya’s image as a dynamic, year-round destination.

Festival Structure and Schedule

Departing from a single-weekend format, the Pattaya Music Festival 2025 is structured across three consecutive weekends and incorporates four distinct locations, allowing attendees to experience diverse settings and lineups. The opening weekend, March 7th and 8th, kicked off the festivities directly on Pattaya Beach, featuring stages at the main beach area, near Soi 6, and extending to the North Beach area adjacent to Dusit Pattaya. This multi-stage setup along the city’s primary coastline immediately immersed visitors in the “Sound on the Sand” theme.

The momentum continues the following weekend, March 14th and 15th, as the festival shifts southward to Jomtien Beach, known for its more relaxed atmosphere. The third mainland weekend, March 21st and 22nd, brings the music to Lan Pho Naklua Park, offering a different urban park setting for performances. Adding a unique dimension to the festival, the island of Koh Larn will host a special event on Saturday, March 22nd, providing attendees the opportunity to enjoy music in a distinct island environment.

Diverse Artist Lineup Takes the Stage

A central draw of the Pattaya Music Festival 2025 is its expansive and diverse lineup, featuring over 50 acclaimed Thai and international artists spanning a multitude of musical genres. This curated selection aims to appeal to a broad audience with varied musical tastes, ensuring there is something for everyone across the festival’s many stages and weekends.

The roster includes some of the most popular and influential names in the Thai music scene. Among the headliners and featured performers are Nont Tanont, the popular vocalist known for his smooth style; PERSES, the rising pop group; the hard-hitting rock sounds of Taitosmith and legendary band Bodyslam. The festival also features prominent female artists like BOWKYLION, alongside indie and alternative favorites such as TILLY BIRDS, FELLOW FELLOW, WHAL & DOLPH, ANATOMY RABBIT, SAFE PLANET, SLAPKISS, and MIRRR. Further diversifying the lineup are hip-hop artist 1 MILL, the energetic rock band Tattoo Colour, the iconic rock act BIG ASS, and the ever-popular pop-punk sensation PAPER PLANES. The inclusion of both major acts and emerging artists across various genres highlights the festival’s commitment to showcasing the breadth of contemporary music.

Critically, the entire festival remains free for all attendees across all stages and locations throughout its duration, a factor expected to significantly boost accessibility and draw large crowds.

Economic and Tourism Objectives

The primary stated objectives behind the Pattaya Music Festival are directly tied to economic stimulation and tourism promotion. By extending the event across multiple weekends and locations, organizers aim to disperse visitors throughout the city and surrounding areas, encouraging longer stays and increased spending on accommodation, dining, retail, and local activities.

The festival’s opening ceremony on March 7th saw the presence of key regional figures, including Chonburi Governor Thawatchai Srithong and Pattaya Mayor Poramet Ngampichet. Their attendance underscored the provincial and municipal governments’ strong support for the event and its perceived importance as an economic engine.

Mayor Ngampichet emphasized the festival’s role in revitalizing the city’s image and attracting visitors following recent global tourism challenges. Events like the “Sound on the Sand” festival are seen as vital components in achieving the city’s tourism targets and providing a robust platform for local businesses to thrive.

Reinforcing Pattaya’s Brand

The Pattaya Music Festival 2025 serves as a powerful demonstration of the city’s ongoing campaign to brand itself under the slogan, “Pattaya: Fun for All Ages, Every Day.” The festival’s multi-genre lineup and varied venues across different parts of the city and even on Koh Larn are designed to appeal to diverse demographics and showcase the range of experiences available in Pattaya beyond its traditional reputation.

The “Sound on the Sand” theme itself encapsulates the unique appeal of a music festival set against the backdrop of the coastline, leveraging Pattaya’s natural assets. By offering high-quality, free entertainment on its beaches, the city positions itself as an attractive and accessible destination for leisure and cultural experiences.

As the festival unfolds throughout March, city officials and organizers anticipate a significant influx of visitors, contributing substantially to the local economy and reinforcing Pattaya’s status as a major cultural and entertainment hub in Southeast Asia. The success of this month-long endeavor is expected to set a precedent for future large-scale events aimed at sustaining tourism growth and enhancing the city’s vibrant atmosphere.