Big Brother UK Confirms September 28 Launch on ITV2 and ITVX with Hosts AJ Odudu & Will Best

The iconic reality television show, Big Brother, is set to make its highly anticipated return to ITV2 and ITVX this month, with the new civilian series officially launching on Sunday, September 28, 2025, at 9 pm. This marks the third installment of the show on the ITV network since its revival in 2023, and the ‘Big Brother’ brand has already proven to be a significant draw, surpassing 100 million streams on ITVX across both the regular and celebrity editions.

Hosts AJ Odudu and Will Best are returning to front the flagship series, bringing their established chemistry and hosting prowess to guide viewers through another season of social experimentation. They will welcome an eclectic mix of strangers from across the UK into the newly revamped ‘Big Brother’ House, which has undergone a significant makeover described as “easy on the eye”. For the first time since its inception in 2000, veteran narrator Marcus Bentley will also return to lend his distinctive voice to the proceedings.

A New Era of Big Brother on ITV

The upcoming series promises to deliver the classic ‘Big Brother’ entertainment fans have come to expect, with a host of new twists and turns, elaborate tasks, intense nominations, and dramatic live evictions. The ultimate goal for the housemates will be to navigate the challenges and social dynamics to be crowned the winner and walk away with a life-changing cash prize. This season is also set to be the longest run on ITV to date, extending for seven weeks to celebrate the show’s 25th anniversary in the UK.

Comprehensive Viewing Experience

Complementing the main show, ‘Big Brother: Late & Live’ will continue to offer an extra slice of exclusive content each night. Hosted by Odudu and Best, this spin-off will feature fiery debates, hot takes from a celebrity guest panel, and unseen clips, providing a deeper dive into the house’s unfolding stories. For the most dedicated viewers, the ‘Big Brother: Live Stream’ will once again be available on ITVX seven nights a week, offering round-the-clock access to unfiltered footage from inside the house, allowing fans to catch all the action, from quiet conversations to late-night dramas, well into the small hours.

A Resounding Success for ITV

The return of ‘Big Brother’ to ITV has been a significant ratings win for the broadcaster. The 2023 launch episode drew the largest audience for the show since 2012, attracting 2.6 million viewers across ITV1, ITV2, and streaming devices, and was the most-streamed show of the day on ITVX. The recent celebrity edition also performed strongly, with its launch episode drawing 2.8 million viewers. This continued success underscores ‘Big Brother’s enduring appeal as a top reality television entertainment format, maintaining its relevance and captivating audiences across multiple platforms.

With the launch date now confirmed, anticipation is building for another season of compelling housemate dynamics, strategic gameplay, and unforgettable moments as ‘Big Brother’ prepares to dominate television screens once more.