Afterlife, Brand by Tale Of Us, Announces Inaugural Curated Music Festival in Barcelona for June 2025

Afterlife, the globally recognized electronic music brand founded by the acclaimed duo Tale Of Us, has officially announced its significant expansion into the large-scale festival market. The brand is set to debut its inaugural Afterlife Festival in Barcelona, Spain, marking a pivotal moment in its evolution.

The event is scheduled to take place on June 13-14, 2025, at the renowned Circuit de Barcelona-Catalunya, a venue typically associated with major motorsport events but now poised to host a distinct cultural gathering centered around electronic music. This move signifies Afterlife’s ambition to translate its signature immersive club and arena experiences into a multi-day, open-air festival format.

A Curated Vision by Anyma and MRAK

A central and defining feature of the forthcoming Afterlife Festival is its unique curatorial approach. The event will be meticulously curated by Anyma and MRAK, the two distinct artistic personas of Tale Of Us members Matteo Milleri and Carmine Conte, respectively. This dual curation reflects the individual creative directions that Milleri and Conte have explored under their solo monikers alongside their work as Tale Of Us.

The festival layout is designed with dual stages, intending to offer distinct sonic and visual experiences. The programming for the two-day event is planned such that one day will be curated specifically by Anyma, embodying his futuristic and often conceptually driven sound, while the other day will be curated by MRAK, known for his focus on atmospheric depth and narrative. This structure promises attendees a diverse yet cohesive journey through the soundscapes synonymous with the Afterlife brand and its founders.

Anticipated Lineup and Artistic Ethos

While the full roster of artists for the inaugural Afterlife Festival is yet to be unveiled, the announcement has confirmed the participation of several artists who are regular fixtures within the Afterlife ecosystem. The lineup is currently set to include prominent names such as Mind Against, Kevin de Vries, CamelPhat, and Rebūke, among others. These artists represent a core group frequently associated with Afterlife’s label releases, showcases, and international events, indicating that the festival will stay true to the brand’s established aesthetic and community.

The selection of artists and the curated nature of the event underscore Afterlife’s commitment to presenting a cohesive artistic vision, prioritizing atmosphere and thematic depth alongside individual performances. Since its inception in 2016, Afterlife has built a reputation for its distinctive sound, characterized by melodic techno, atmospheric soundscapes, and impactful visual productions. The transition to a festival format represents what the organization has described as a “new chapter” in its history, allowing for an expanded canvas to showcase its artistic identity and host a wider array of affiliated talent.

Navigating Challenges: The Mexico City Cancellation

The announcement of the Barcelona festival follows a recent development regarding a previously planned Afterlife Festival event. A second festival, which had been scheduled for Mexico City on May 9-10 at Hipódromo De Las Americas, was cancelled by the organizers. The reason provided for this cancellation was “unforeseen technical and licensing issues”.

The cancellation in Mexico City highlights the complexities and logistical challenges inherent in launching large-scale international music festivals. While a setback for the brand’s immediate expansion plans in that region, the subsequent confirmation of the Barcelona dates and location signals Afterlife’s continued determination to establish its presence in the festival landscape.

Looking Ahead to Barcelona 2025

The decision to host the inaugural Afterlife Festival at Circuit de Barcelona-Catalunya in June 2025 positions the event within Europe’s busy summer festival calendar. Barcelona itself is a major cultural hub with a strong connection to electronic music and a history of hosting significant events. The venue, while unconventional for a music festival, offers considerable space and infrastructure, potentially allowing Afterlife to realize its ambitious production standards on a grand scale.

The Afterlife Festival in Barcelona is poised to be a landmark event for the brand and its extensive fanbase. It represents the culmination of years of building a distinct identity through events and releases, now expanding into the most comprehensive format for electronic music experiences. Attendees are anticipated to converge on Barcelona for what promises to be an immersive journey crafted by the creative forces behind Tale Of Us and the Afterlife phenomenon.