Country by the River Festival Set to Debut in Echuca in March 2026, Bringing Australian Music and Local Flavors

A brand-new country music festival, dubbed ‘Country by the River,’ is poised to make its inaugural appearance in Echuca, Victoria, on Saturday, March 28, 2026. The one-day event will be held at the picturesque Echuca Racecourse, promising a vibrant celebration of Australian country and rock music, complemented by local culinary delights and beverages.

A New Musical Event for the Region

Organizers from Hollow Event People, with Scott Hollow leading the initiative, expressed significant enthusiasm for launching this fresh country music experience in the Echuca region. “We’re thrilled to bring a fresh country music experience to Echuca,” stated Scott Hollow. “Country by the River is about great music, great food, and great people coming together to enjoy an unforgettable day out. We’ve had a huge amount of interest already, and we can’t wait to share more soon.” The festival aims to attract both local residents and visitors, tapping into the existing love for music within the community and aiming to become a highlight on the annual events calendar. The event is expected to draw a crowd eager for a day filled with live performances and a festive atmosphere.

Campaspe Shire Council Support

The festival has garnered the support of the Campaspe Shire Council, with Mayor Daniel Mackrell endorsing the initiative. “It’s great to see an event like Country by the River coming to Echuca,” Mayor Mackrell commented. “We’re a town that loves our music and our community, and this festival brings both together in the best way.” He further highlighted the festival’s potential to benefit local businesses and enhance the region’s appeal. “It’s a chance for locals and visitors to enjoy a great day out, support local businesses, and celebrate what makes our region so special.” The council’s involvement underscores a commitment to fostering cultural events and economic growth within the shire.

What to Expect at Country by the River

Attendees can anticipate a diverse lineup featuring some of Australia’s leading country and rock artists. Beyond the musical performances, the festival will offer a variety of attractions, including delicious food trucks showcasing local flavors and a selection of refreshing drinks. The organizers are committed to creating a fun, family-friendly environment, ensuring there is something for everyone to enjoy. Information regarding the specific artist lineup and ticket sales is anticipated to be released in the near future. The festival is being developed with a focus on providing a high-quality event experience that aligns with Echuca’s appeal as a destination for arts and culture, building on the success of other regional festivals.

Echuca’s Growing Event Scene

The introduction of the Country by the River music festival adds to Echuca’s already vibrant event landscape. The town is also known for hosting the Riverboats Music Festival, scheduled for February 13-15, 2026, and the Echuca Moama Winter Blues Festival, typically held in July. This burgeoning calendar of festivals reinforces Echuca’s status as a key regional hub for music and entertainment. The Campaspe Shire Council actively supports event organizers, providing resources and guidance through its event planning and permits department to ensure successful and safe events that contribute positively to the community. This new festival is expected to further boost tourism and economic activity in the region, offering a unique experience for music lovers in early 2026.