Outlaw Music Festival Tour Unveils Official Outlaw Beer and Willie’s Remedy+ for 10th Anniversary Run

NEW YORK – In a significant announcement shaping the attendee experience for its milestone iteration, Blackbird Presents revealed on May 2, 2025, key beverage partnerships for the highly anticipated 10th Anniversary Outlaw Music Festival Tour.

Set to traverse North America, the decennial celebration of the acclaimed music series will feature Outlaw Beer as its official beer, while Willie’s Remedy+ has been designated the official cannabis drink. These selections underscore a deliberate strategy by organizers to curate a distinct atmosphere reflective of the tour’s ethos and the evolving preferences of concertgoers.

A Decade of Touring Excellence

The Outlaw Music Festival Tour has established itself as a premier summer concert series, drawing crowds with its diverse lineups typically featuring legendary artists alongside emerging talent. Reaching its 10th anniversary marks a significant milestone, highlighting the tour’s enduring appeal and its place in the contemporary music landscape. This anniversary provides a backdrop for strategic enhancements aimed at elevating the overall attendee journey beyond the performances themselves.

The Spirit of the Road: Outlaw Beer Joins the Tour

The inclusion of Outlaw Beer as the official beer brand for the 10th Anniversary tour aligns directly with the event’s identity. While specific details regarding the beer’s origin or varieties were not immediately available in the initial announcement, its naming suggests a bespoke product or a brand specifically chosen to resonate with the tour’s rugged, independent spirit. Offering an official beer provides a central, branded beverage option for festival patrons, simplifying choices and potentially featuring special brews or commemorative packaging unique to the tour’s tenth year. This partnership is a standard yet vital component of major festival logistics, ensuring consistent availability and a branded presence throughout the various tour stops.

Reflecting a Shifting Landscape: The Role of Willie’s Remedy+

Perhaps the most noteworthy aspect of the announcement on May 2, 2025, is the designation of Willie’s Remedy+ as the official cannabis drink of the 10th Anniversary Outlaw Music Festival Tour. This move reflects the broader societal and legal shifts surrounding cannabis and its products, particularly in jurisdictions where such consumption is permitted. Naming a specific cannabis-infused beverage as an official partner signifies a proactive approach by Blackbird Presents to acknowledge and integrate this category into the mainstream festival environment.

Willie’s Remedy+, by its name, suggests an affiliation with the prominent figure often associated with cannabis culture, potentially leveraging a recognizable brand within the space. Offering an official cannabis drink provides concertgoers with a regulated and potentially curated option, moving beyond informal or unofficial channels. This partnership highlights a growing trend of festivals and events exploring how to safely and legally incorporate cannabis products where regulations allow, offering attendees a wider array of choices that extend beyond traditional alcoholic and non-alcoholic beverages.

Enhancing the Festival Atmosphere

The dual announcement of both an official beer and an official cannabis drink underscores a comprehensive approach to the festival experience. By partnering with Outlaw Beer and Willie’s Remedy+, organizers aim to cater to diverse tastes and preferences within the audience. This strategy not only provides variety but also integrates these consumption options formally into the event’s infrastructure, potentially leading to dedicated serving areas, clear information on product contents (particularly for Willie’s Remedy+), and efforts to promote responsible enjoyment.

The selection of these specific brands also contributes to the overall branding of the 10th Anniversary Outlaw Music Festival Tour. They become part of the narrative, reinforcing the tour’s identity and potentially attracting specific demographics interested in these products. The partnerships signify an evolution in how large-scale music events view and manage attendee consumption, seeking to provide regulated and integrated options that align with contemporary cultural trends and legal frameworks.

Looking Towards the 10th Anniversary Run

As anticipation builds for the kickoff of the 10th Anniversary Outlaw Music Festival Tour, the details released by Blackbird Presents on May 2, 2025, offer a glimpse into the planned attendee experience. The presence of Outlaw Beer and Willie’s Remedy+ as official beverages suggests an event designed to be both familiar in its offerings of traditional concert fare and forward-thinking in its inclusion of newer product categories, reflecting a balanced approach to celebrating a decade on the road.

These partnerships are set to play a role in defining the atmosphere at each stop of the tour, complementing the musical performances with specific, branded beverage options intended to enhance the enjoyment of the thousands expected to attend the milestone concert series.

The formal integration of these beverages into the festival’s official structure marks a notable step in ensuring a well-rounded and contemporary experience for everyone celebrating the 10th anniversary of the Outlaw Music Festival Tour.