IU’s ‘Love Wins All’ Music Video Shatters 100 Million Views, Cementing K-Pop Icon’s Global Dominance

South Korean superstar IU has achieved a monumental milestone as her music video for the hit single ‘Love Wins All’ has surpassed an impressive 100 million views on YouTube. The achievement, confirmed as of September 19, 2025, marks a significant addition to IU’s already stellar career and highlights her enduring global appeal.

A New Record in IU’s Extensive Discography

The music video for ‘Love Wins All’ reached the coveted 100 million view mark, solidifying its status as a fan favorite and a testament to IU’s prolific output. This success makes it IU’s ninth music video to achieve this extraordinary feat, following a distinguished list of prior hits that include ‘Twenty-Three,’ ‘Night Letter,’ ‘Palette,’ ‘Pit a Pat,’ ‘Blueming,’ ‘Eight,’ ‘Celebrity,’ and ‘Lilac.’ The consistent stream of music videos crossing this threshold underscores IU’s sustained relevance and the unwavering loyalty of her fanbase.

Chart-Topping Success and Global Reach

Released in January 2024 as the lead single from her sixth mini-album, ‘The Winning,’ ‘Love Wins All’ immediately captivated audiences both domestically and internationally. Upon its release, the song dominated major Korean music charts, including Melon TOP 100 and HOT 100, Genie, and Bugs. Its international impact was equally profound, with the track topping the iTunes Top Songs chart in 23 different regions, showcasing IU’s extensive global fanbase. The song itself is a powerful ballad, characterized by its evolving momentum from a minimalist piano introduction to a maximalist outro, a style that has defined many of IU’s beloved hits.

A Cinematic Masterpiece with Star Power

The ‘Love Wins All’ music video, directed by the acclaimed Eom Tae-hwa, garnered significant attention not only for its poignant music but also for its deeply cinematic narrative and striking visual aesthetics. The video stars IU alongside V of BTS, a collaboration that itself generated immense excitement. Their performances, set against a dystopian backdrop, explore themes of love, survival, and the resilience of the human spirit amidst adversity. The music video’s compelling storytelling and high production value contributed to its widespread popularity, leading it to rank first in YouTube’s global trending videos in 73 countries. This project also led to discussions about the title’s initial controversial phrasing and its later refinement to ‘Love Wins All’ to ensure inclusivity, as well as an examination of its symbolic representations and artistic choices.

Broader Achievements and Future Endeavors

Beyond this latest music video milestone, IU continues to be a formidable force in the entertainment industry. She was recognized by U.S. Forbes as the “Queen of K-pop and K-dramas” and was also selected as South Korea’s representative for Billboard’s ‘Global No. 1 Artist Series’ in 2024. This recognition highlights her multifaceted talent, spanning both music and acting. Currently, IU is also seeing success with her new song ‘Bye, Summer,’ which is topping domestic music charts, and her pop-up store ‘Found at Eight’ is operating, while she is also engaged in filming her upcoming drama ’21st Century Daegunbuin.’

The continuous success of IU’s music videos in reaching major view counts reaffirms her position as a leading figure in the global music scene. The ‘Love Wins All’ music video’s journey to 100 million views is another significant chapter in her illustrious career, celebrated by fans worldwide and reinforcing her status as a true icon of K-pop and beyond. This news is a significant music news event for fans eagerly following her artistic journey.