RCA UK Launches Immersive Pop-Up Residency in King’s Cross, Celebrating Artists and Music History

The music industry is abuzz with the opening of RCA UK’s new pop-up residency in the vibrant King’s Cross area of London. This innovative physical space, located at Mare Street Market, 2 Lewis Cubitt Walk, N1C 4DY, offers fans an immersive experience designed to connect them directly with the label’s artists, extensive music catalog, and distinct culture. The pop-up officially launched on Wednesday, September 24th, and serves as a tangible hub for celebrating RCA’s past, present, and future.

A New Hub for Music and Culture

RCA Records UK, a cornerstone of Sony Music Entertainment, has established this residency as a unique venue where music, art, design, and culture converge. Co-Presidents of RCA Records UK, Glyn Aikins and Stacey Tang, emphasized their goal of creating a physical space that “brings artists’ stories to life in a fresh, meaningful way.” This initiative reflects a broader trend of record labels seeking innovative ways to engage with their audiences beyond traditional digital platforms. The King’s Cross location, a known cultural and creative hub, provides an ideal setting for such an endeavor.

The pop-up features a carefully curated selection of vinyl records, exclusive merchandise, and interactive displays that delve into the label’s rich history and highlight its future vision. Visitors can explore music from a diverse roster of artists, including legendary figures like Beyoncé and Sade, alongside contemporary stars such as JADE, Miley Cyrus, and Bring Me The Horizon. The space also showcases emerging talent, with artists like Myles Smith and Andre 3000 also represented.

Celebrating JADE’s Debut Album

A significant highlight of the RCA UK pop-up is a special activation dedicated to celebrating the release of JADE’s debut album, “That’s Showbiz Baby.” The album, released on September 12, 2025, marks a major milestone for the artist formerly known as Jade Thirlwall. The pop-up invites fans to step into JADE’s world, featuring a display of her most iconic looks, including ensembles from her Glastonbury performance and the “Angel of My Dreams” music video. This immersive experience underscores the label’s commitment to bringing artists’ narratives and visual identities to the forefront.

RCA’s Legacy and Future Vision

The launch of this pop-up signifies more than just a retail space; it’s a comprehensive celebration of RCA’s enduring legacy and its forward-thinking approach to the music industry. With a history dating back to 1919, RCA Records has been instrumental in shaping music history, pioneering the first 45rpm record and championing iconic artists like Elvis Presley, David Bowie, and Nina Simone. The current leadership, Co-Presidents Stacey Tang and Glyn Aikins, who were appointed in early 2023, have expressed their commitment to nurturing new generations of artists and fostering a supportive culture for creative talent. Their vision for RCA UK is one of continuous innovation and artist development, aiming for long-term global success for their roster. The pop-up residency serves as a testament to this philosophy, offering a physical embodiment of the label’s dynamic spirit and its dedication to the ever-evolving music landscape.

The RCA Records UK pop-up in King’s Cross is poised to become a trending destination for music enthusiasts, offering a unique opportunity to engage with the label’s storied past and vibrant present. It represents a strategic move by RCA to create memorable, tangible experiences for fans, reinforcing its position as a key player in the global music news and culture scene.