SM Entertainment Unveils “SM NEXT 3.0”: New Boy Group and AI Music Debut Set for 2026

SM Entertainment has unveiled its groundbreaking “SM NEXT 3.0” strategy, ushering in a new era for the leading entertainment company with exciting developments anticipated for 2026, including the debut of a new K-pop boy group and a more integrated role for AI in their operations. The SM NEXT 3.0 vision signifies a major evolution beyond the previous SM 3.0 framework.

SM NEXT 3.0: The Evolving Vision

SM Entertainment is undergoing a significant transformation, moving beyond the established “SM 3.0” framework to embrace a revolutionary “Multi-Creative” system. This artist-centric approach prioritizes individuals and represents a pivotal step in the company’s ongoing growth and development. The SM NEXT 3.0 strategy is built upon the foundations of past successes while charting a bold new course.

Debut of a New K-Pop Boy Group Under SM NEXT 3.0

The agency has officially confirmed the highly anticipated debut of a new K-pop boy group in 2026. Potential members may emerge from SMTR25, their dedicated male trainee team. Fans will have the opportunity to get acquainted with these aspiring artists through a new variety show, “Reply High School,” scheduled to premiere early this year. This launch will mark SM Entertainment’s first new boy group since the successful debut of RIIZE in September 2023, promising fresh narratives and captivating performances for their global fanbase as part of the SM NEXT 3.0 expansion.

AI Integration: The Future of K-Pop Innovation with SM NEXT 3.0

Artificial intelligence is set to play a pivotal role in SM Entertainment’s operations, with plans to significantly upgrade their A&R system as part of the SM NEXT 3.0 initiative. AI will be employed to analyze extensive song data, enabling the selection of optimal tracks tailored to each artist’s unique profile. By leveraging Kakao AI technology, SM aims to create a powerful synergy that blends the dynamism of K-pop with cutting-edge AI capabilities, driving innovation in music production and fostering unique sonic landscapes. This commitment to AI music creation is a cornerstone of the SM NEXT 3.0 strategy.

Global Entertainment Strategy and Artist-Centric Approach

SM Entertainment is also intensifying its global entertainment strategy, reinforcing local partnerships, including a significant collaboration with Tencent Music Entertainment for the Chinese market. Further expansion targets include Thailand and Japan, as the company seeks to cultivate resonant intellectual properties while preserving SM’s distinctive creative identity. The SM NEXT 3.0 plan emphasizes artist protection and fan satisfaction, with a commitment to providing quarterly updates on their progress.

Shaping the Future of Entertainment with SM NEXT 3.0

These ambitious plans underscore SM Entertainment’s forward-thinking approach to the future of entertainment. The “SM NEXT 3.0” strategy represents a harmonious fusion of tradition and technological advancement. The debut of the new K-pop boy group, coupled with the innovative potential of AI music creation, positions SM for sustainable growth and reinforces its global leadership. This marks an exciting and transformative chapter for K-pop innovation, driven by the comprehensive SM NEXT 3.0 roadmap.