Mumbai, India – Ultra Media and Entertainment Group, a distinguished and four-decade-old entity in the Indian entertainment landscape, has officially launched “Ultra Stories,” a pioneering animated series designed to introduce the rich tapestry of Indian folklore and mythological heritage to the contemporary generation of digital-native children.
Timed strategically with the annual summer break, the initiative seeks to blend classic narratives with a fresh, modern animated style, making these foundational stories accessible and engaging for young audiences across digital platforms. The series is currently available for viewing on YouTube and the company’s proprietary platform, Ultra Play.
Diverse Narrative Segments
“Ultra Stories” categorizes its vast collection of tales into three distinct segments, catering to different facets of traditional Indian storytelling. These include:
* Lok Kathayein: Focusing on regional folk tales and wisdom passed down through generations.
* Pauranik Kathayein: Delving into the epic sagas and divine narratives from Indian mythology.
* Chamatkari Kathayen: Featuring stories centered around magic, wonder, and extraordinary events.
This structured approach allows viewers to explore different genres within the broader spectrum of Indian traditional narratives. The series promises a steady stream of new content, with two new episodes scheduled for release weekly.
Preservation and Global Appeal
The launch of “Ultra Stories” is motivated by several key objectives. At its core, the project aims to revive Indian cultural roots that might otherwise fade in an increasingly globalized digital environment. It is a conscious effort to preserve the rich, albeit sometimes dwindling, tradition of oral storytelling by translating it into a visually compelling format suitable for modern consumption.
Furthermore, the initiative is dedicated to curating high-quality, family-friendly content that not only safeguards India’s cultural heritage but also builds global appeal for these timeless tales. By presenting these stories through accessible digital channels, Ultra Media and Entertainment Group hopes to foster an appreciation for Indian culture on an international scale.
Mr. Sushilkumar Agrawal, CEO of Ultra Media and Entertainment Group, underscored the significance of this venture. “Our heritage is a treasure trove of wisdom, morals, and fascinating stories,” he stated. “With ‘Ultra Stories,’ we are committed to bringing the magic of Indian storytelling into the digital age, ensuring these narratives resonate with the hearts and minds of today’s children.”
Technological Innovation in Animation
In a testament to embracing modern production techniques, Ultra Media and Entertainment Group has integrated cutting-edge technology into the creation of “Ultra Stories.” Mr. Rajat Agrawal, COO of the group, highlighted the role of artificial intelligence (AI) tools in the production pipeline.
According to Mr. Agrawal, AI is being utilized to enhance animation workflows, streamlining production processes and improving efficiency. Crucially, AI tools are also employed to ensure culturally accurate voiceovers, preserving the authenticity and nuance of the original narratives. Additionally, AI assists in script adaptation, ensuring the stories are presented in a language and format that is easily understandable and captivating for the target demographic.
Anticipated Storyline Highlights
The series promises a diverse range of narratives in its initial rollout. Upcoming episodes are set to feature beloved and significant stories from Indian lore. Titles slated for future release include:
* ‘Ganga Maa Ki Utpati’ (The Origin of Mother Ganga)
* ‘Ganapati Aur Budhiya Amma’ (Ganapati and the Old Woman)
* ‘Jab Hanuman ji ne Toda Ghamand’ (When Hanuman Broke His Pride)
* ‘Chaturaai’ (Cleverness)
* ‘Gandhari ka Shrap’ (Gandhari’s Curse)
* ‘Ajgar’ (The Python)
* ‘Jaadui dhol’ (The Magical Drum)
* ‘Panchhi Bola Chaar Peher’ (The Bird That Spoke Through Four Watches of the Day)
* ‘Darakht Rani’ (The Tree Queen)
These titles suggest a mix of mythological epics, moral fables, and enchanting folk tales, offering something for every young viewer.
Conclusion
“Ultra Stories” represents a significant step by Ultra Media and Entertainment Group to bridge the gap between traditional Indian culture and the digital lives of contemporary children. By leveraging animation and technology, the series aims to serve as a crucial link, preserving heritage, promoting values, and entertaining young minds with the timeless wisdom embedded in India’s rich folklore and mythology. Available on YouTube and Ultra Play, the series is poised to become a valuable resource for families seeking culturally relevant and engaging content during the summer and beyond.


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