iQIYI’s ‘Sing! Asia’ Concludes Historic Season, Crowned by Japanese Talent

The inaugural season of iQIYI’s groundbreaking music competition, ‘Sing! Asia,’ has officially concluded, crowning Japanese singer Miyuna as its champion in a vibrant finale held in Macao on July 27. This innovative program, which brought together emerging musical talent from China and Vietnam, marks a significant milestone as Asia’s first cross-border music competition, aiming to foster deeper connections among audiences throughout the continent via the universal language of music.

A Unique Journey Across Asia

‘Sing! Asia’ distinguished itself with a unique format that blended a traditional talent show with an immersive travel experience. The competition embarked on a captivating journey, traversing iconic locations such as Shanghai, Okinawa, Ha Long Bay, Singapore, and Klang, before culminating its grand finale in Hong Kong and Macao. This distinctive ‘cruise + international competition’ structure provided a visually stunning backdrop for the aspiring artists, showcasing the diverse landscapes and cultures of the region.

Showcasing Diverse Talent and Global Appeal

The series featured performances from 32 singers hailing from across Asia, each bringing their unique cultural heritage and musical styles to the forefront. The show also boasted impressive guest appearances, including global music icons Jessie J and Jane ZHANG, whose performances underscored the powerful ability of music to transcend cultural and linguistic barriers. Their collaborative performance alone garnered significant attention on Chinese social media, exceeding one million views on Bilibili, highlighting the show’s broad appeal and the reach of top entertainment.

Resonating Across Borders

The impact of ‘Sing! Asia’ extended beyond its televised performances, generating substantial buzz online. On Chinese social media, the hashtag #Sing!Asia trended, reflecting widespread audience engagement with the program’s stories and talent. Furthermore, the competition achieved notable viewership success in key Southeast Asian markets, including Malaysia, Singapore, and Thailand. Its cumulative performance in the first half of 2025 saw it rank second in viewership within the cumulative variety show channel category, solidifying its position as a top entertainment offering.

Bridging Cultures Through Song

The conclusion of ‘Sing! Asia’ not only celebrates the victory of Miyuna but also reinforces iQIYI’s commitment to creating engaging, cross-cultural entertainment experiences. By providing a platform for diverse Asian artists to showcase their talents and connect with a wider audience, the competition has successfully demonstrated the unifying power of music. The show’s innovative format and broad appeal have set a new precedent for music competitions in the region, promising more exciting developments in pan-Asian entertainment.